Business Decisions


DALLAS – Cowboys COO Stephen Jones says the team is “leaning toward” using the franchise tag on wide receiver Dez Bryant between now and the March 2 deadline to do so.

“Leaning toward” can be an innocuous phrase or can a verbal hammer, meant to demonstrate power.

Colts Cowboys 139Dez’ response on Twitter, when his loyalty to the team was noted, reads like this: “I wish (the Cowboys) felt the same way but it’s cool, it’s business.””It’s cool” and “it’s business” can be innocuous phrases or can be verbal hammers, meant to demonstrate retaliation.For the moment, “leaning toward” sounds like a disloyal, strategic gut-punch to Bryant, who under the terms of the tag — if ensuing negotiation doesn’t result in a contract — would get about $12 million for one season … and be right back in a similar spot next year, playing for big, short-term money without being offered the trust that comes with what can be a $100-million pact.

For the moment, “it’s cool” and “it’s business” sound like seething and counterpunching, meant to remind of the power that the employee has: Power in the knowledge that Dallas’ tag, if not removed during the period of negotiation, eats up cap space unnecessarily. Power to skip offseason work in protest. Power in peeling back a little from the full devotion Bryant believes he’s shown the franchise, with which he’s planned to be bonded forever.

The Cowboys’ bumper-sticker-level plan is the same, which is why we so frequently throw out the “Cowboy For Life” wording. Meanwhile, we’ve seen enough of these negotiations to know that public pronouncements and hurt feelings and threats from each side to take their figurative balls and go home are part of the dance.

Some deals are easy; it’s why Ron Leary and Darrion Weems are back under contract today, exclusive-rights guys who will make $585,000. Some deals are … well, like Dez’.

But the Joneses will lose this case in the court of public opinion, Dez’ “devotion” (not to mention his NFL-best 56 TDs since the start of the 2010 season) serving the basis for his “defense.” And the “prosecution”? It cannot be argued that Bryant is anything short of a top-five (or top-three) receiver, or that Bryant as a “behavioral risk,” if it’s an issue at all, cannot be mitigated by the structure of a long-term monster deal.

Meanwhile, wrote on Monday of Dallas and Bryant being so close to a contract in October that, according to sources, some of the ancillary paperwork was being worked up inside Valley Ranch.

They can be close again. We remain convinced “close” will become “closed” in terms of a long-term deal by the next deadline of July 2. What is clear today? It won’t get close or closed without the not-entirely-necessary posturing, pouting and the swinging of verbal hammers.

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Mike Fisher has over 30 years of covering professional sports and has done so based in Dallas since 1990. 'Fish' is an award-winning journalist, TV analyst and radio talk-show personality who serves as the Dallas Cowboys' 'insider' for 105.3 The Fan on the radio and as the Dallas Mavericks' insider for Fox Sports Southwest on TV. Fish is the publisher of , is also a national contributor to FOX Sports, has covered 21 Super Bowls, has authored two best-selling books on the Cowboys (with forewords by Jerry Jones and Troy Aikman) and can be followed at @FishSports on Twitter.


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