Jerry – Always About the Money


Posted on December 18th, by Timm Matthews in All, Dallas Cowboys. No Comments

When it comes to the Cowboys and their penchant this season (and last and the year before..) for finding ways to steal defeat from the jaws of victory, almost everyone seems to be pretty upset. Fans, the media, even the announcers who do the Cowboys broadcast, seem to have an awful time biting their lips when it comes to talking about how the Cowboys can lose games (and remember, they’re paid by the Cowboys). But why does it always seem like the coaches and players seem to shrug their collective shoulders and say “eh, tough loss but we have to put it behind us and look towards the next game.”  It’s infuriating to say the least. At least act like you care a little. You don’t have to be Dez Bryant and act like an 8 year old but at least give a damn.

It seems to becoming more clear as the tragic collapses add up, that the coaches and players get their lethargic attitude from the boss. While appearing on 105.3 The Fan on Tuesday, Jerry Jones said to the effect “the loss to the Packers was tough but if you’re talking about a show, that game kept you on the edge of your seat until the very end.”

And there you have it. Jerry’s kids may have won just 2 playoff games in the past 17 years but the value of his prized possession has grown by over a billion dollars in the same time. Let’s not be naive, Jerry is first and foremost a businessman. Always has and always will be. He bet his life savings on the team when he bought them in 1989. In poker parlance, he was all in. The fact that Jimmy and an incredible amount of player talent brought him 3 Super Bowls in his first 7 years as owner was a bonus. Jerry was swimming in money almost from the day he signed the ownership papers and he’s still floating in an ocean of green today. And remember this; it was Jerry who owned the best team in the NFL with the most talent and depth, who pushed the other owners for a salary cap. If Jerry really just wanted to win Lombardi Trophies, wouldn’t he have resisted a salary cap so that he could keep all the talent he and Jimmy had assembled? Of course he would. He didn’t because the money mattered to him more.

Win or Lose Jerry Makes Money

Win or Lose Jerry Makes Money

Whether it’s Chan Gailey or Dave Campo or Barry Switzer or Jason Garrett, one thing remains the same in Jerry World…he makes a fortune.  According to the last Forbes Magazine tally the Cowboys are worth $2.3 billion dollars, with the next closest team the New England Patriots having a net value of $1.8 billion. The Cowboys can’t hold the Pats jocks when it comes to trophies and recent on-field success yet Jerry’s team is worth half a billion dollars more than the Patriots. The Giants are in New York and have 2 Super Bowls in the past 7 years and they’re worth $800 million less than the Cowboys.

Where is the motivation for Jerry to do anything differently? Sure, winning is nice and I’m sure he’d rather win than lose, but what other team could get as much national attention as the Cowboys after losing? ESPN is still buzzing about the Cowboys collapse against Green Bay. Jerry knows that…he see’s how the country focuses on his team. How the television networks clamor to put his team on their schedule. Why should he change anything?

If money is Jerry’s end game, and we all know by now that it is, why should he do anything differently? Keep putting average teams on the field and keep printing money. On the field he’s very average, in the bank Jerry is the king.





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